The hottest synthetic leather enters the functiona

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Synthetic leather has entered the functional high-end market

from the current trend, synthetic leather is developing towards the functional high-end direction. The variety of products, the subdivision of application fields, the more comprehensive requirements of customers and the more prominent use performance are the new standards put forward by the market for synthetic leather enterprises. Due to the rise of raw materials and other factors, the gross profit margin of synthetic leather enterprises has declined to varying degrees. However, the medium and high-end synthetic leather markets such as eco functional synthetic leather and microfiber synthetic leather are still optimistic

the main driving force of future revenue growth

in the first three quarters of 2011, Amway achieved an operating revenue of 724million yuan, an increase of 18% year-on-year; The operating profit was 45.51 million yuan, an increase of 11% year-on-year. The net profit attributable to the owners of the parent company was 47.04 million yuan, an increase of 8.8% year-on-year, and the basic earnings per share was 0.52 yuan/share. The main products of the company are ecological functional synthetic leather and ordinary leather. The products are mainly used for high-end sports shoes, high-end sofa furniture, sporting goods and synthetic leather for automotive interior

the gradual release of the company's functional synthetic leather production capacity in the future is the main driving force for the growth of operating revenue. On the development day of the automobile industry in 201, the company tends to develop in the direction of lightweight, environmental protection and energy conservation. In June of the first year, it was put into production 15million meters of production capacity. According to the construction cycle of the project, it is expected that some production capacity will be put into production in the second half of 2012, and by 2013, it is expected that the raised investment of 31.5 million meters will be put into full production. At that time, the company's synthetic leather production capacity will reach 66.5 million meters, and the supporting polyurethane resin production capacity will reach 30000 tons, It can basically meet the production of its own synthetic leather. It is estimated that the operating revenue will exceed 1.5 billion yuan in 2013. The reliability of steel parts is related to the safety of people's lives and property. The compound annual growth rate of revenue from 2010 to 2013 reached 22%

Dingdao microfiber PU synthetic leather has won consumer recognition

microfiber PU synthetic leather is divided into Dingdao microfiber PU synthetic leather and Dingdao microfiber PU synthetic leather. Among them, Dingdao microfiber PU synthetic leather is a high-end product. Its higher frequency will cause too much friction damage to hydraulic servo valves, sealing rings and other components. The fiber distribution is more uniform, the dyeing performance is good, the hand feel is closer to the leather, and the added value is higher. In Japan, some manufacturers can also produce products with properties similar to those of Dingdao microfiber synthetic leather through process control and using Dingdao technology

because of its unique environmental protection and physical properties, microfiber leather has been widely used abroad. In China, people generally have insufficient understanding of super fiber leather. They think that super fiber leather is an unnatural product, which is in the same field as ordinary leather. They do not recognize its excellent performance, so its application is limited and does not reach the level generally recognized abroad. However, with the continuous efforts of super fiber leather manufacturers, it has gradually achieved practical results

the scale of eco functional PU leather will double

the cost of raw materials rose sharply in 2011, which has a great impact on the gross profit margin of the synthetic leather industry. The tight monetary policy makes small and medium-sized enterprises in Fujian, Jiangsu and Zhejiang face greater financial pressure and have little willingness to expand, resulting in weak demand growth for synthetic leather products

however, the demand growth rate of high physical property PU synthetic leather and microfiber PU synthetic leather will be significantly higher than the industry average. According to the prediction of the synthetic leather professional committee of China Plastics Processing Industry Association, the demand for synthetic leather will maintain a growth rate of more than 10% from 2011 to 2014, of which the average annual growth rate of the demand for high physical PU synthetic leather will reach 19.75%, and the average annual growth rate of the demand for microfiber leather will reach 20.56%

it is predicted that 2. Let the piston fall freely. The compound growth rate of the demand of China's artificial leather industry from 010 to 2013 is 13.37%. In the same period, the average annual growth rate of the demand for ecological functional PU synthetic leather will reach 19.75%, significantly higher than the industry average. By 2013, the demand for Eco functional PU leather in China will reach 1.032 billion meters, which will double the size of the industry market compared with 502million meters in 2009

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